favourisation
noun
Amer·: favorization
Plural: favourisations (UK) / favorizations (US)
The process, propensity or tendency to make, propose or consider something or someone preferred over others; favouring; promotion; recommendation; preference.
Examples:
It cannot be considered as any advice, guidance, instructing, replacement of medical or relevant professional consultation, a substitute for or denial of healthcare practices and protocols, favourisation of so-called alternative medicine or analogical nonsense, nor as a claim concerning any therapeutic, healing, health-related or unnamed benefits of the involved viands. (Source: J∙ Okram - Semolina Dumplings for Soups ● Cooking Recipe.)