favourisation

noun

Amer·:   favorization
Plural:   favourisations (UK)  /  favorizations (US)

The process, propensity or tendency to make, propose or consider something or someone preferred over others;  favouring;  promotion;  recommendation;  preference.

Examples: 

It cannot be considered as any advice, guidance, instructing, replacement of medical or relevant professional consultation, a substitute for or denial of healthcare practices and protocols, favourisation of so-called alternative medicine or analogical nonsense, nor as a claim concerning any therapeutic, healing, health-related or unnamed benefits of the involved viands.  (Source: J∙ Okram - Semolina Dumplings for Soups  ●  Cooking Recipe.) 

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Julion Okram's Word Explainer is a concise dictionary of uncommon, less standard and expert words appearing in mystery thrillers and science fiction adventures.  It contains little-known or fictional geographical names, scientific terms, slang, professional jargons, archaisms, dialects, neologisms, composite expressions, etc⋅.  Find word definitions, alternative meanings, occasional notes about etymology and stems, and story-related contextual remarks.  The entire vocabulary is searchable online.  Readers wishing to go offline or have a printed reference at hand can download this full glossary as a wordbook in PDF format.